The concept of using mobile devices as a learning tool is still not considered by many. I showed some stats to the colleague based in Vietnam who had said this: Vietnam is the third biggest consumer of British Council content on Ovi, 7th biggest on iOS. She was very surprised and enthusiastic after that.
On the way to HTC service centre to pick up my repaired Nexus One. I was using the 3GS iPhone I have for work on the MTR, browsing the web and killing time. I looked up. Everyone, without exaggeration, around me was also using an iPhone.